The Principles of Big Mind


The power of human potential is realized when people come together to create a whole that is greater than the sum of its parts. This is the “highest and best use” of the Internet. It is people sharing energy, ideas, & feelings across thousands of miles. It is companies participating in a spirit of “coopetition” with each other as vital members of the community. It is recognizing that together, with a lot of hard work and a lot of laughter, we have the power to change the world.


Respect for all beings and for our planet is driven by the understanding that we are all connected. By tapping into that understanding, we are able to see through our differences and move forward to strengthen our community.


When we take action from the source of our own truth while maintaining a compassionate awareness of how our actions affect others, we become mindful of ourselves and the world around us. This is when real change can happen. We care for ourselves. We care for others. We spend our energy and our money where they support our values. Mindful commerce thrives in this environment of trust and understanding, so business becomes a full community member and divisions between “company” and “consumer” dissolve.